دانلود رایگان

A model of tourism destination brand equity - دانلود رایگان



دانلود رایگان A model of tourism destination brand equity: The case of wine tourism destinations in Spain

دانلود رایگان A model of tourism destination brand equity

A


model


of tourism


destination


brand


equity: The case


of wine tourism


destinations in Spain


مقاله


پاورپوینت


فایل فلش


کارآموزی


گزارش تخصصی


اقدام پژوهی


درس پژوهی


جزوه


خلاصه


A model of tourism destination brand equity: The ... - ScienceDirect

7 Jun 2015 ... The research also confirmed that overall, managers evaluate wine tourism
destination brand equity, DO brand image and destination image ...

A model of tourism destination brand equity: The case of wine ...

A model of tourism destination brand equity: The case of wine tourism
destinations in Spain. Mar Gómez a, b, Carmen Lopez c, Arturo Molina a, b, *.

A model of tourism destination brand equity: The ... - ResearchGate

The extant tourism literature contains few studies that have examined brand
equity and its determining factors in the wine tourism research area. This paper
aims ...

Tourism Destination Brand Equity Dimensions - Sep 22, 2010

PDF download for Tourism Destination Brand Equity Dimensions, Article
Information ... “A Model of Customer-Based Brand Equity and Its Application to
Multiple ...

Tourist destination brand equity and internal stakeholders

ing 'stakeholders-based internal brand equity' model is thus applied to a
successful Alpine tourist destination: South Tyrol (Italy). The case was selected
on the ...

brand equity of the Lahore Fort - SciELO

Equity Model (CBBE) has been widely acknowledged (Pike et al.,. 2010; Im et al.,
... ARTICLES | The brand equity of Lahore Fort as a tourism destination brand.

A measure of medical tourism destination brand equity: International ...

A measure of medical tourism destination brand equity .... 2001) (which assesses
the place branding from a corporate perspective); double vortex brand model ...

Brand equity in a tourism destination | SpringerLink

14 May 2014 ... The case is made that destination brand equity is integrally tied to sustainability.
The article offers a model and corresponding equations to ...

Tourist destination brand equity and internal stakeholders: An ...

The resulting stakeholders-based internal brand equity model is thus applied to a
successful Alpine tourist destination: South Tyrol (Italy). The case was selected ...

Brand equity in a tourism destination — Experts@Minnesota

The case is made that destination brand equity is integrally tied to sustainability.
The article offers a model and corresponding equations to measure destination ...

fulltext - DiVA

customer-based brand equity modelling and measurement for tourism
destinations lacks the conceptual understanding of the complex relationships
between ...

The Drivers of Brand equity - Opplevelser i Nord

Destination branding, Brand equity, Destination brand equity, Quality service,
Quality .... The purpose of this thesis is to investigate driver of brand equity based
on tourism destination .... precisely the brand equity model in marketing literature.

MASTER THESIS СUSTOMER-BASED BRAND EQUITY MODEL ...

2 Customer-Based Brand Equity Model for Tourism Destinations ...........................
..... The five-dimension CCBE model proposed for MICE destinations. ........... 23.

destination brand equity for european city destinations

2 Jun 2014 ... A four factor destination brand equity was developed witch ..... tourists visiting the
destination and thus the level of competitiveness is even higher between ....
elaborate discussion of the main models of brand equity from ...

Tourism Destination Brand Equity Dimensions: Renewal ... - CiteSeerX

tourists exist in their evaluation of a tourism destination. A theoretically proposed
model, encompassing the dimensions of awareness, image, quality, and loyalty ...

Tourism destination brand equity » Growing Science

An empirical survey on perceived value from tourism destination based on brand
equity model: A case study of Qeshm Island Pages 2347-2354 Right click to ...

how customer experience affects the customer-based brand equity ...

CUSTOMER-BASED BRAND EQUITY FOR TOURISM ... brand equity (CBBE) for
tourism destinations. ..... measurement model to the data: χ2 = 710.602.

CUSTOMER BASED B ND EQUITY FOR A TOURISM ...

Key words: tourism marketing, city branding, brand equity. * School .... Based
Brand Equity for a Tourism Destination (CBBETD) as proposed by Konecnik .....
type of modeling is best when it is able to reflect all relevant a ributes associated
with.

Tourism Destination Brand Equity Dimensions: Renewal Versus ...

16 Mar 2013 ... Tourism Destination Brand Equity Dimensions: Renewal Versus Repeat ... A
theoretically proposed model, encompassing the dimension of ...

Explaining tourism destination brand equity model

Explaining tourism destination brand equity model. S. M. Tabatabai, F.
Zarabkhaneh. Received: September 9, 2014/ Accepted: January 11, 2015, 39-42
P.

Accepted Version (PDF 234kB) - QUT ePrints

Consumer-based brand equity for Australia as a long haul tourism ..... suggested
the sample is suitable for destination brand equity model testing, given that.

An empirical Investigation to Effects of Brand Equity indicators on ...

25 Feb 2014 ... tourist awareness of brand of destination and tourist attraction. ... strength of pre-
defined factor model and a set of observed data. Thus, using ...

A Study about the Driving Factor Model of Tourism Destination ...

A Study about the Driving Factor Model of Tourism Destination Brand Equity:A
Case Study of Fenghuang. XU Chunxiao1, MO Liping2. 1. Tourism College ...

A Model of Tourism Destination Brand Equity the Case of Wine ...

A Model of Tourism Destination Brand Equity the Case of Wine Tourism
Destinations in Spain. 13 pages. For unlimited access and the best reading
experience, ...

A model of customer-based brand equity and its application to ...

tination brand model by employing customer-based brand equity models through
a scale ... investigations of brands within tourism destinations (Hankinson,.

Turkey as a Destination Brand - American International Journal of ...

with each other to attract foreign investment and increase tourism. .... Destination
Brand Equity (adapted from Aaker, 1991, Brand Equity Model, p. 17). 3.1. Brand ...

Cross-Cultural Model of Customer-Based Brand Equity for a Tourism ...

The purpose of the paper is to present a cross-cultural model of the customer-
based brand equity for a tourism destination, encompassing four proposed ...

clarifying the concept of customer based brand e4uity for a tourism ...

H\ ZRUGV: customer based brand equity, tourism destination, tourist behavior,
exploratory research, ... sociative network memory model in terms of two di.

Download - Asian Economic and Social Society

10 Jan 2017 ... perceived quality and destination brand loyalty; and (3) destination .... to apply
customer-based brand equity model to tourism destinations.

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION ...

Studies that measure the brand equity of destination brands by using the
Customer-Based Brand Equity (CBBE) model in a developing country context are
...

Customer-based brand equity: The Effect of Destination Image on ...

28 Apr 2009 ... their destination brand value to other products associated with the ... This thesis
investigated how customer-based brand equity for a tourist destination ...... Figure
2.3 Integrated model of destination image and destination ...

Australia's Brand Equity as a Tourism Destination for Latin American ...

A model of consumer-based brand equity (CBBE) was adapted from ... During
2006, Tourism Australia launched a new destination brand positioning campaign,
...

Destination brand Cape Town & Western Cape - African Journal of ...

African Journal of Hospitality, Tourism and Leisure Vol. 4 (2) - (2015) ISSN: ...
Keywords: Consumer-based destination brand equity, Western Cape http://ww
..... Figure 2: Hypothesized model of role of image in CBBE. *Broken arrows
represent ...

Iranian sport tourism destinations brand equity from the sport ... - irjabs

Key words: Brand Equity, Sport Tourism Destination, Iran, Sport Tourist .... model
for evaluation of brand equity in sport tourism destination's from the sport ...

View - The IJBM

7 Jul 2016 ... Tourist destinations also benefit from concerted branding strategies (Kemp et ...
based brand equity model in the Tourism Industry in Sri Lanka.

A Value Co-Creation Perspective on Customer-Based Brand Equity ...

on Customer-Based Brand Equity Modelling for Tourism Destinations – A case
from. Sweden. Tatiana Chekalina. Avdelningen för turismvetenskap och geografi.

Destination Brand Equity Research from 2001 to 2012 - SHURA ...

destination brand equity within the top tourism and marketing journals and
relevant search engines, ... Keller's evaluation model encompasses two com-.

A model of tourism destination brand equity: the case of ... - CAB Direct

The extant tourism literature contains few studies that have examined brand
equity and its determining factors in the wine tourism research area. This paper
aims ...

Maja Konečnik Ruzzier - Google Scholar Citations

Tourism destination brand identity: The case of Slovenia ... Customer-based
brand equity for tourism destination: Conceptual model and its empirical
verification.

Measuring the Relationship between Behavioral Intention ... - Journals

Abstract: Based on the Structural Equation Model (SEM) method, this paper ...
destination brand loyalty, tourists' behavioral intention), and the analytical ...

the relationship between components of customer-based brand ...

components of customer-based brand equity for a tourism destination. ... its
application to destination; thereby building proposed models of the relationship ...

The role of destination branding in the tourism - Esade

and the main destination brand models existing in tourism and vacation ...
proposal model of destination branding, with the identification of the main brand
value.

Exploring Relationships between Destination Brand Equity ...

concept of customer-based brand equity as a tourism destination (CBBETD) ...
1991). Based on the CBBE model of firms, Konecnik and Gartner (2007).

Destination Brand Equity, Satisfaction And Revisit - EMU I-Rep

applications and testing of the Customer-Based Brand Equity (CBBE) model in ...
and tested for an emerging Mediterranean tourism destination of Turkish ...

Multidimensional Model of Customer-based Brand Equity and Its ...

religious events and tourists' perceived value of the brand equity and revisit ...
Keywords: destination brand, customer-based brand equity, religious event,.

Brand equity of Lahore Fort as a tourism destination brand ... - Spell

Studies that measure the brand equity of destination brands by using the
Customer-Based Brand Equity (CBBE) model in a developing country context are
...

Brand equity of tourism destinations: The influence of country image ...

This paper focuses on the customer-based brand equity for a regional tourist
destination, and develops a theoretical model including the causal relationships
...

The Customer-Based Brand Equity for Sport Tourism Destinations

Keywords: Brand Equity, Sport Tourism Destination, Golestan. .... customer-
based brand equity for a sport tourism destinations and lack of analytical model
for.

CUSTOMER-BASED BRAND EQUITY FOR A DESTINATION

The theoretically proposed and empirically verified model complements previous
research findings on a destination's evaluation from the tourist's perspective. In ....
a destination's image as a single measure brand equity represents the.

Cultural heritage and sustainable tourism for local and regional ...

Alternative vs traditional tourism models. ▫ Customer-based brand equity of a
destination. ▫ Natural and cultural heritage as tourism attractions. ▫ Conclusions
...

Brand equity of Iranian sport tourism destinations

Key words: brand equity, sport tourism destination, Iran .... based brand equity for
a sport tourism destinations and lack of analytical model for Evaluation of.

evaluation and prioritize of tourism destinations based on the brand ...

Tourism destination brand equity is the sum of assets (or liabilities) brand name
... ranking model based on the brand equity of of Guilan province was a tourists.

A multidimensional customer-based brand equity and its application ...

1.3 The Importance of Destination Branding in Event Tourism ………………… 8.
1.4 Background ..... 4.12 Measuring the Hypothetical Event Brand Equity Model .

Fulltext: pdf (367 KB)

Key words: brand, destination, image, tourist, customer-based brand equity ...
Therefore, a theoretically proposed model is tested via an empirical investigation
...

Perception of Destination Branding Measures: A Case Study - emuni

Brand Equity. Brand equity is the value of a brand based on the extent to which ...
Applying the Tourist Destination's Branding Model to Alexandria. Although ...

analysis of the antecedents of customer-based brand equity - journal ...

model through employing customer-based brand equity models by ensuring its
.... concept of Brand Equity has been recently applied to the tourism destination ...

Destination Branding: A Snapshot - UW-La Crosse

Destination branding is a relatively new marketing concept for the tourism ....
Marketers create a brand identity for their product, and brand image is what the
..... paper written on the subject, the Brand Box model is applied to destination ...

Customer Based Brand Equity for Empowering Sri Lanka as a ...

model to empower Sri Lanka as a tea tourism destination. In this study, Keller's
constructs of the pyramid of brand equity, including brand salience, brand.

A CONCEPTUAL MODEL OF TOURISM DESTINATION ... - Anzmac

This conceptual paper proposes that the popularity of tourism destinations can be
..... based Brand Equity," JOURNAL OF MARKETING, 57 (January), 1-22.

AN INTEGRATED CONCEPTUAL MODEL OF DESTINATION ...

conceptual model to assess and monitor the destinations' performance as brands
.... To put it differently, the identity of the tourist brand of the territories is the.

Determinants of Destination Branding for Revisiting: With Special ...

Customer Based Brand Equity for Tourism Destination ... brand equity for a
tourism destination which .... establishing a new understanding of the model in
the.

Destination Brand Equity in Tourism Context: Evidence ... - Iiste . Org

This study analyzes the effect of destination brand equity on tourists' ... a model of
destination brand equity and test whether components of brand equity (such ...

The Influence of Previous Visitation on Customer's Evaluation of a ...

The evaluation of tourism destination brand Slovenia in the minds of German ....
the same opinion in his seminal work on tourism destination loyalty, in which he
argues ...... tion: Conceptual model and its empirical verification. PhD diss., Uni-.

Valuing Tourist Destinations: an Oaxaca- Blinder Approach

can be transferred to tourist destinations. .... destinations, consumer-based brand
equity is the most common ... (a hedonic price model) that explains the price of.

A model of destination branding: Integrating the concepts of the ...

cognitive, affective, and unique image components) and tourists' future behaviors
(i.e., .... minds based on the brand identity projected by the destination.

Destination Branding and Architecture: Review and Critique - AIMS ...

Branding practices for tourism destinations worldwide gaining importance. In
today's .... The Aaker (1991) model of brand equity, CBBE model of Keller. (1993)
...

THE BRANDING OF TOURISM DESTINATION: LOOKING AT ...

Accordingly, developing a comprehensive model of destination brand equity,
which integrates both important antecedents and consequences, is one important
...

Culinary tourism as a destination attraction - APacCHRIE 2016

become an increasingly critical part of destination tourism brand-equity ... have
used an integrated mediation-moderation model in culinary tourism. Therefore ...

Wine Tourism in Spain: Denomination of Origin Effects on Brand ...

25 Jul 2011 ... DO brand image on wine tourism destination brand equity. For this purpose, we
suggest a conceptual model along with its empirical appli-.

A model of tourism destination brand equity : the case of wine ...

1 Dec 2009 ... A model of tourism destination brand equity : the case of wine tourism
destinations in Spain. Mar Gómez, Carmen Lopez, Arturo Molina ...

Destination Branding from Corporate Branding Perspective

tourism-related subarea, destination branding, is widely accepted as a ... From
brand management perspective, corporate brand equity and value are some of
the ... 2004) and corporate brand building (Melewar and Walker, 2003) models.

Integrating equity and identity perspective into destination branding

identity. Demand side aspect of destination brand will introduce the measure of ...
a new model, which has its roots in marketing, tourism and sociological theory.

TOURIST'S BRAND KNOWLEDGE AND LOYALTY - sc.edu

network memory model” constructed by cognitive psychologists (Anderson, 1983)
. ... of brand awareness means potential tourists will think of certain destination ...

Recent Journal of Destination Marketing & Management Articles ...

Adventure tourism motivation and destination loyalty: A comparison of .... and
Madrid – using a measurement model to link brand equity to its antecedents.

275-281 - Australian Journal of Basic and Applied Sciences

22 Jul 2015 ... customer-based brand equity; destination; domestic tourist; Danang; ... Structural
Equation Modeling (SEM) was used to test hypotheses. The.

Handbook on Tourism Destination Branding - Imagian

ETC/UNWTO HANDBOOK ON TOURISM DESTINATION BRANDING with an
introduction .... 2.4.12 Brand-building Models – Brand Wheel versus Brand
Pyramid ..... important. The idea of 'brand equity' sums up the idea that if a place,
product.

Full Report: Destination Loyalty towards Phuket and Chiangmai

destination equity on tourist's loyalty toward Koh Chang (Chang Island) one of
the .... This study has applied the concept of brand equity from marketing
literature ... This model suggested that for repeat buying to occur, there must first
be a trial ...

TOURISM AND DESTINATION BRANDING REPORT - Sustainable ...

Sustainable Tourism Online is a comprehensive online information resource ...
The research project investigated the role of destination brand and image as a ...
THE ROLE OF BRAND EQUITY IN HELPING TO EVALUATE THE ...
DESTINATION SALIENCE: A model of consideration and choice for Australian
holiday travel ...

دانلود فایل گزارش کارآموزی آزمایشگاه مدار های الکتریکی..

تحقیق در مورد تجزيه و تحليل 65 ص

دانلودمقاله بررسي کامل داوري در قراردادهاي بيمه

تحقیق در مورد بررسي نحوه گذراندن اوقات فراغت 24ص

پرسشنامه شخصیت آیزن

دانلود فایل ریکاوری گوشی سامسونگ گلکسی اس 6 ادج پلاس مدل Samsung Galaxy S6 Edge Plus SM-G928F با لینک مستقیم

بتن اسفنجی 20 ص

مقاله درباره عروسک سازي ( فرشته )ا

کارآموزی دفتر ساختماني 24 ص

تحقیق پاورپوینت داوینچی(ساختمان 4بعدی-متحرک)

تحقیق انواع سنسورهای فشارسنج پیزوالکتریک و کاربرد آنها در صنعت-در 50 صفحه-docx

تحقیق در مورد موتزارت، نابغه دنياي موسيقي 64ص

شیپ فایل شهر بندرعباس

دانلود تحقیق رعایت حقوق پدر و مادر و احترام و احسان و اکرام و نیکی به آنها

مقاله درمورد.. میرزاتقی‌خان امیرکبیر

تحقیق درباره: انقلاب

دانلود شركت معدني املاح ايران در آزمايشگاه واحد سولفات سديم 36 ص

آیا هنگام ارزیابی آثار بزرگ، پدیدآورندگان آن‌ها را هم باید از غربال اخلاقیات گذراند؟